Being an investor can be tough, emotionally.
If we have a bad year (like 2022), we feel uncomfortable.
Even after a couple of good years (2023 and 2024), we may still worry that some of the gains made might be lost going forward.
This emotional asymmetry, where the pain of losses is felt twice as deeply as the pleasure of gains, is an innate bias known as loss aversion, that has deep evolutionary roots.
While it kept us alive in our ancient past, it can be a hindrance for investors.
This time of year is often referred to as investing’s silly season, where analysts, fund managers, and economists make predictions about the markets for 2025.
Any sensible pundit should suggest a rise in stock markets, as they tend to go up two-thirds of the time in any given year.
Markets, however, reflect known information into prices quickly and effectively and prices will only move on the release of new information, which is unpredictable.
Predicting what will happen in 2025 is essentially a bet against the market, implying the guesser has better information, or interprets existing information better than the market, which is extremely unlikely.
As a long-term investor, you have the luxury of seeing past these short-term, random walks of the markets and the opportunity to pick up the rewards for taking on this uncertainty by remaining invested.
Our market forecasts for 2025 remain unchanged.
They'll go up, down or sideways!
Looking backwards
Last year was generally another good year for most markets:
Global investment returns – 2024 and 2023 compared
Data: Live funds used to represent asset classes, in USD. See endnote for details.
Like in 2023, the US market drove global stock market returns, with the ‘Magnificent Seven’ tech stocks driven by the focus on AI, interest rate cuts and the election of President Trump.
These stocks alone contributed around 50% of the total US market gains of 25%.
The combined developed and emerging markets delivered approximately 17%.
It's always tempting to think about only being invested in Nvidia, the ‘Mag 7’, the S&P500 or the US market, but every investment has its day in the sun and being well-diversified pays off in the longer term.
It's worth noting that investors in US stocks are currently willing to pay over $5 for every $1 of book value, which is at the same record high as in 2000 at the height of the dot.com mania before the crash.
This is not a market timing signal, but a reminder that some stocks have much demanded of them in terms of the future earnings they're expected to deliver.
Maybe they'll deliver, maybe not.
No one knows.
Therefore well-diversified global portfolios with tilts to the value and size premiums, have a lower concentration risk to the ‘Mag 7’.
Defensive, high quality, shorter-dated bonds delivered around 5%.
U.S. inflation dropped to 2.7% in November, down from 3.1% a year earlier, which is great news.
A 60% stock/40% bond global balanced portfolio strategy1 delivered a gross return of over 9% in 2024 which, after US inflation, grew purchasing power by around 7%.
That's a pretty positive outcome on the back of a good year in 2023.
Looking forwards
There's no doubt we're living in turbulent times, from the conflict in the Middle East, Russia’s war in Ukraine, China’s struggling economy and increasingly aggressive stance towards Taiwan, to the new presidency of Donald Trump in the US.
Pressure on energy prices and a growing concern in bond markets about government debt levels and inflation have led to higher bond yields and the possibility – but not certainty - that interest rates could remain higher for longer.
Trump’s tariff policies remain an unquantified threat to the global economy and inflation.
A just end to the war in Ukraine would be a welcome, if hopeful, outcome for 2025.
Uncertainty is the one forecast for 2025!
The old saying, ‘hope for the best but prepare for the worst’, is always a good mindset for investors.
If you prefer a thoughtful, research-backed way of investing, it makes sense to begin 2025 expecting good returns from stocks overall, especially smaller companies and value-focused investments.
About one-third of the time, we'll be disappointed in any one year.
However, over time, the likelihood of capturing these returns increases.
Being well-diversified is the key defence against bad times in some markets and sectors, and against specific companies’ fortunes.
It's important to remember that forward-looking views are already reflected in today’s prices.
What comes next, no-one truly knows.
As ever, the key is to remain highly diversified, resolute in the face of any market setbacks and focused on long-term goals.
Time, patience and discipline.
For many of us, less doom-scrolling on our phones’ news apps would be a good New Year’s resolution, if one is needed.
Perhaps download a positive news app instead (e.g. Squirrel News, Goodable or Positive News).
From an investing perspective, as ever, we remain hopeful for the best in 2025 but prepared for the worst.
As the Dalai Lama once said,
"Choose to be optimistic, it feels better."
1. This is for illustrative purposes and does not reflect the performance or structure of any specific client portfolio.
